Zoey Zhang

Portfolio



Sustain Health (MEL) - Academy Xi





Jan 2022 - Mar 2022



The real client project is a part of the Academy XI UX/UI Transform Course. Helping Sustain Health to educate their clients and potential customers to reduce pregnancy pressure, in order to improve the success rate for conceiving journey.





Project Intro.



Sustain Health is a professional Chinese medicine and acupuncture clinic in Melbourne, which has particular popularity in the local area and pays special attention to women's fertility. In addition to natural fertility therapy, they also assist IVF to improve women's fertility success rate. Sustain Health hopes to expand its business through this project.



Challenge



This project was entrusted with a health industry project manager and represented for Sustain Health throughout the project. From the communication, we found that the project manager's views on the project differed from the outline, but because we couldn't get in touch with the client, we decided to balance the two to proceed smoothly.



My point of view



This project is very challenging. Fertility is a sensitive topic and involves medical knowledge, such as IVF, Chinese medicine and acupuncture. We also need to find patients with relevant conditions and persuade them to cooperate with us to research.


Except for my relevant cultural background, the whole group knows nothing about Chinese medicine and acupuncture. However, I don't think this is a big deal. I told my team members that "you don't know Chinese medicine will be the biggest advantage of this project. Because you can bring into user thinking", "if you are a woman who is planning to get pregnant, what would you like to know from Sustain Health?"



Workflow





1. Discover



Understanding the problem space.



Project Scoping

Problem Statements

Desktop Research

Surveys & Interviews



2. Define



Synthesise the researchs to generate insights to uncover what problem we are trying to solve.



Affinity Map

Quotes

Key Research Insights

Persona

User Journey

How Might We



3. Develop



Explore effective solutions using an iterative approach.



Competitor Analysis

Ideation Workshop

Idea Voting From Client

MVP



4. Deliver



To build and test our solutions.



Sketches

Userflow

Research Behaviour Analysis

Med-Fi Wireframe

User Testing

Prototype​



Project Fragments



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Amazing image description



MVP



I am honoured that one of my works has been highly praised by my tutor and clients. From research insight, it is found that the reason why most patients don't choose acupuncture is that they don't know how it works. Compared with words, visual education is more impressive. So I created the concept of "Chinese medicine little mate", which combines the Chinese medicine acupuncture model with western medical knowledge to make it easier to understand for patients. the "little mate" has no obvious sexual characteristics, which can reduce any sensitivity factors. After this figure was completed, the team added the concept of Chinese medicine to make the whole figure more alive.



The interaction figure made by Figma.


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Base in Adelaide Australia