Sustain Health (MEL) - Academy Xi





Jan 2022 - Mar 2022



The real client project is a part of the Academy XI UX/UI Transform Course. Helping Sustain Health to educate their clients and potential customers to reduce pregnancy pressure, in order to improve the success rate for conceiving journey.





Project Intro.



Sustain Health is a professional Chinese medicine and acupuncture clinic in Melbourne, which has particular popularity in the local area and pays special attention to women's fertility. In addition to natural fertility therapy, they also assist IVF to improve women's fertility success rate. Sustain Health hopes to expand its business through this project.



Challenge



This project was entrusted with a health industry project manager and represented for Sustain Health throughout the project. From the communication, we found that the project manager's views on the project differed from the outline, but because we couldn't get in touch with the client, we decided to balance the two to proceed smoothly.



My point of view



This project is very challenging. Fertility is a sensitive topic and involves medical knowledge, such as IVF, Chinese medicine and acupuncture. We also need to find patients with relevant conditions and persuade them to cooperate with us to research.


Except for my relevant cultural background, the whole group knows nothing about Chinese medicine and acupuncture. However, I don't think this is a big deal. I told my team members that "you don't know Chinese medicine will be the biggest advantage of this project. Because you can bring into user thinking", "if you are a woman who is planning to get pregnant, what would you like to know from Sustain Health?"