Professional Summary
A UX/UI designer with a marketing background who focused on overseeing projects from concept to final delivery. 9 years of experience in branding, publishing, advertising, and events including graphic and product design skills. Resourceful and hardworking, with flexible expertise and empowering leadership skills.
UX/UI Projects
MilestonePay (MEL) - Academy Xi
Jan 2022 - Mar 2022
- Developed project from concept to final delivery by using double diamond methodologies (surveys, interviews, affinity map, persona, user journey, workshop, user flow, wireframes and prototypes, etc).
- Analysed user pain points and continued improving the project using the agile methodology.
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Used critical thinking to break down problems and evaluate solutions.
- Contributed to brainstorming and strategy meetings to determine ideal methods to meet project goals.
Sustain Health (MEL) - Academy Xi
Jan 2022 - Mar 2022
- Identified relevant questions and determined the best methods of problem-solving.
- Developed project from concept to final delivery by using double diamond methodologies. (Surveys, Interviews, Affinity Map, Persona, User Journey, Workshop, User Flow, Wireframes and prototype etc. )
- Proved successful when working within tight deadlines and a fast-paced atmosphere.
- Actively listened to customers' requests, collaborating with team members to achieve target results.
Employment
Graphic Designer / Marketing Specialist /Export Coordinator
OZ Wine & Beverage Pty Ltd (Australia)
Aug 2016 – Oct 2021
- Designed websites, online campaigns and webinars for marketing initiatives and leveraged networks to promote business development.
- Developed graphic and marketing materials to support branding strategies.
- Successfully rebranded products in the oversea market for the company and clients.
- Continually maintained social media (WeChat) for the company which increased subscriptions to more than 300% in a year.
- Supported the execution of business events.
- Experienced in managing cross-functional teams and coaching new employees.
Project Director
Zoetic (International) FQ Education Group Limited (China)
Mar 2013– Jun 2016
- Product Design (created two children’s board games) and supervised the publication of all design works.
- Developed and oversaw project operations.
- Directed project design functions, developed proposals and consulted with customers and stakeholders by using workshops.
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Arranged off-line promotions and events.
Strategy Department Manager
The Rising Sun Pty Ltd ( China - Advertising Agency)
May 2012– Jun 2016
- Led teams for projects, including product development, art/photographic exhibitions, performances and off-line events.
- Provided and developed design concepts, including graphic design, multimedia, and present projects.
- Selected and reviewed design projects, including wording contents, visual design concepts, and followed up with the production of the design solution.
- Liaised with internal and external teams and an affiliated production company to finalise design solutions.
Skills
Design Graphic
- Graphic design
- Product design
- User Interface (UI) Design
- User Experience (UX) Design
- Agile development methodologies
- Flexible and Adaptable
- Planning and Coordination
- Analytically and Critical Thinking
Business
- Marketing Strategies
- Branding strategy development
- Event scheduling and execution
- Operational management
Leadership
- Cultural Awareness
- Compassionate communication
- Problem-Solving
- Creative direction
Softwares
- Figma
- Miro
- Adobe Illustrator
- Photoshop
- Adobe XD
- Acrobat DC
- Microsoft Office
- Keynote
Languages
- English
- Cantonese
- Mandarin
Education
Certificate of UX / UI Design
Academy Xi
2021-2022
Master of Business, Strategic Advertising
Queensland University of Technology
2010-2011
Bachelor of Design, Visual Communication Design
Griffith University, Queensland College of Art
2007-2009
