There are many similar platforms in the market, and even industry benchmarks already exist. They are comprehensive in functions and cover a wide range of careers, while MilestonePay only serves freelancers.

Knowing from the client that currently MilestonePay has insufficient users, they also know the problems, but still, struggle looking for a solution.

Communicated with MilestonePay, I saw the confusion of their team. They know there are problems, but they don't know where/how to start the work. There is a gap here, and I need to find the cause.

I took the time to become a new user of the MilestonePay platform. From the registration process to using the platform, I found many problems, including user guidance, menu, interaction design, wording, etc. The platform seems to have many function choices, but it doesn't help users solve problems.

-What functions do freelancers need?

-How do freelancers work?

-Do they use platforms? What platforms they are using and why?

-What role can MilestonePay plays in freelancers' workflow?

-How can make MilestonePay shine and get customer loyalty? ​

These problems will guide me to solve problems for my client.